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Marc Randolph
@Netflix 和其他 6 家公司的联合创始人
有人问过是什么激发了邮寄视频租赁的想法。
首先要知道的是,这只是我在早晨通勤时向里德·哈斯廷斯提出的数百个想法之一。
Netflix 本来可以是个性化的狗粮,或者定制的洗发水。
但这个特定的想法有很多来源。
当然是对 Blockbuster 的失望,但也对亚马逊在书籍方面所做的事情的钦佩,十年的邮购经验告诉我邮寄的可能性,强烈的愿望去做一些个性化的事情,以及坚信电子商务是利用这个新兴互联网的完美方式。
我错过了什么?
我花了一年半的时间才最终尝试订阅——考虑到我在杂志发行方面有多年的经验,这显然是一个明显的遗漏。
想想吧。

Marc Randolph2026年1月19日
You can’t learn a language without speaking it.
You can’t learn golf without hitting golf balls.
So why do you think you can figure out if your idea is any good just by thinking about it.
It’s the most important personality trait of an entrepreneur; Do more and think less.
I’m not sure if it’s nature or nurture, but the best entrepreneurs have figured out that time spent thinking through permutations of an idea is wasted time.
The most effective thing they can do is stop thinking about an idea, and start working on a quick, cheap and easy way to test it.
27 years ago, when Reed picked me up for our morning commute and mentioned he had heard about a new technology called the DVD, it didn’t take long to realize that it might be the key to the video-rental-by-mail idea we had been kicking around.
But rather than racing to write a business plan or build a pitch deck, we turned the car around, drove to town, bought a music CD, and mailed it to Reed’s house.
In less than an hour of effort, we learned more about the validity of our idea than we would have from a month of “studying the problem”.
It’s such a simple solution: Just Do It. But surprisingly few people do.

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